Rethinking Think Acquisition

Brand Development, Website Design

Think Acquisition was evolving from an owner-centered government contracting partner to a firm that 1) provides consulting and training to federal agencies and 2) business development services to private sector companies. Their visuals were already a bit dated, but the update to their business model created an urgent need for a rebrand.

We addressed that need by designing a fresh, new logo mark that paid homage to the original outdated design by reimagining the lightbulb element. The new design communicated modernity, professionalism, and creativity–values we identified during our discovery meetings.

We did a complete overhaul of We created new brand messaging and a new site layout that was more intuitive and potential buyer-focused.